Melula Shoes
Identity & SS17 collection

Branding & design

Melula a child-oriented design fashion brand from Copenhagen, Denmark.

The danish design duo Louise Møllermark and Søren Hougesen joined forces in 2015 focusing on simple and beautiful design aesthetics. Melula is a direct product of this collaboration. The identity and branding reflects the playful and design oriented approach of Melula.

Branding, identity, motion, social, web design, shoe design , packaging and art direction are all done by Aprill / Soeren Hougesen & Louise Moellermark

Print & Packaging



Art Direction